week 4 julio villanueva

1) According to the text "Remediation" the author uses the phrase (in relation to Hollywood's use of computer graphics)
"remediation operates in both directions" - what is meant by this?
A:
users of older media such as film and television can seek to appropriate and refashion digital graphics,
just as digital graphics artists can refashion film and television. that both formats can be mix together
to be able to keep the old fachion way new.


2) What does Michael Benedikt, author of "Cyberspace the First Steps" introduction argue had happened to modern
city by the late 60s, having become more than 'a collection of buildings and streets'?

A:
The city itself just like the media were the same and would change in the same fasion, both would be cybernetically, and of buildings
that did riot resist television and telephones and air conditioning and cars and advertising but accommodated and played with them;
inflatable buildings, buildings on rails, buildings likegiant experimental theaters with video cameras gliding like sharks through a
sea of information, buildings bedecked in neon, projections, lasers beams

3) In his short story "Skinner's Room" William Gibson describes how Skinner watches a tiny portable 'pop-up' TV set.
What can skinner no longer remember? (remediation in relation to television as an idea is neatly summed up in this sentance!)
A:
He can't remember when he ceased to be able to distinguish commercials from programming.

4) Author of the famous pamphlet "Culture Jamming" Mark Dery paraphrases Umberto Eco and his phrase "semiological guerrilla warfare".
What does this mean?
A:would be mass subversion of advertising for more realistic graphics, products and their impact,
rather than the ones offered by the mass production of the big companies.


5) From Mark Dery's pamphlet, briefly describe "Subtervising"
A:
using any given adverstisemen and corrupt the plan or plot advertisers use in it, by changing their intent in ways to show
the real nature of the product or services offered.


sketchup assigment
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